8 QUESTIONS EVERY ENTREPRENEUR MUST ANSWER

Jessica Nwuzi
25.02.2019

Most entrepreneurs fail because they are working IN their business, rather than ON their business - Michael Gerber.

Whether you are an established entrepreneur or an aspiring one, there are important questions to ask yourself at different points. The answers to these questions will help you narrow your vision, put things in better perspective, enlighten you on what needs to be done, and/or keep you on the right track in your business.

  1. What are my goals for this business?

    There should be established short and long term goals, and a vision for your business. It is important that these goals are well defined and achievable in the time frame.

  2. What is my strategy for meeting these goals?

    A good strategy is necessary to achieve set goals and vision. Goals are merely words if there is no plan to execute them.

  3. Do I have the resources I need to achieve my goals?

    Business owners should consider the resources required for starting a business, keeping up with the business and meeting future goals. Resources can be financial, human, educational, emotional and physical.

  4. What risks are involved in this business?

    There are probable risks involved in a business. Examine and weigh these risks, and ensure that you can contain them. To set meaningful goals, entrepreneurs must reconcile what they want with what they are willing to risk - Amar Bhide (Harvard Business Review)

  5. Am I being productive in my business?

    Sometimes, you have many ideas and become distracted from your goals. Focusing on different things at the same time can be a struggle. You end up stressed and achieving less. In many cases, it is better to delegate tasks, and have a practical to-do list that you can give apt attention.

  6. What solution does my business provide?

    The answer to this will help entrepreneurs bring their business to a understandable perspective, and help with marketing. When you know the solution a business provides, it will be easier to define the target market, and how to promote the business.

  7. Is my business growing?

    Evaluate the growth of your business thus far. Compare deliverables and achievements at different periods. Is there an increase in revenue? Are you losing or gaining customers? It is important to do this frequently to ascertain the progress of the business.

  8. Am I taking advantage of useful resources necessary for my business?

    In other words, am I doing too much, not good enough, or doing just right? There are several tools available to help a business progress. These include digital marketing tools, getting investors, strategic partnerships and collaborations, research, etc. Take advantage of resources at your disposal for the growth of your business.

There are also experts that render business advice to entrepreneurs. This is another way to measure the development of a business. It can be helpful to consultations sessions with experts who can guide you on what to do, and how to do it.


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25.02.2019

Corporate or Business Sustainability is a key business driver...

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26.02.2019

Human resources are like the heartbeat of a business....

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27.02.2019

A good record of accounts and cash flow are important...

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