If 2018 is the year of business success, learning and development must be a key priority.
Last year, we compiled a list of 100 books every entrepreneur must read. In case you missed it, you can download it here. ATTACH II
In 2017, several business best sellers were released, along with several useful books by notable best-selling authors. Here are our top 5. Make sure you put them on your reading list for the next 3 months. You never know what key business concepts you could learn to help you revolutionize your business!
Check on it.
1. "The One Device: The Secret History of the iPhone," by Brian Merchant. (Shortlisted for the FT & Mckinsey Business Book of the Year Award 2017)
This fascinating book on the Apple iPhone’s invention quickly became a national bestseller and was shortlisted for Financial Times’ Business Book of the Year Award. It relays the inside scoop on how the world’s most profitable product was invented, offering analytical insights into how you might approach your own product development strategy.
2. "Hit Makers: The Science of Popularity in an Age of Distraction," by Derek Thompson (National Bestseller)
This is not about your own popularity but rather the viral nature of your brand and business that you want so desperately to increase. Thompson believes it’s important to understand the psychology that makes us tick as human beings and looks at everything — Etsy, Star Wars, The Weeknd, ESPN, impressionist art, and more – to make it as relevant as possible.
He proves that popularity is more a science than you think. Therefore, there is hope for you and your brand if you follow his timely advice.
3. "The Upstarts: How Uber, Airbnb, and the Killer Companies of the New Silicon Valley Are Changing the World," by Brad Stone. (NY Times Best Seller)
If changing the world is a resolution on your list, then you might want to pick up this book and start benchmarking what other companies have done to that end.
The book covers how these disruptive companies, from Uber to Airbnb, have changed the rules of business. The book’s inspiring and practical insights can help direct your own resolutions to contribute to the change happening in the world around you.
4. "Hug Your Haters," by Jay Baer best seller (Listed as 2016's top 3 business books by Strategy: Business Magazine)
Although released in 2016, this book is the first-ever customer service book for modern times, bringing to life the realities of customer expectations in the social media era.
The author, wants to help readers move on from legacy forms of customer service like telephone and email and move into 2018 armed with methods for delivering on customer expectations — all in the public’s view online. The book also covers how to embrace complaints, turn bad news into great news, and transform haters into ambassadors for a brand.
5. Tribe of Mentors: Short Life Advice from the Best in the World by Tim Ferriss
Tim Ferriss, the #1 New York Times best-selling author of The 4-Hour Workweek, shares the ultimate choose-your-own-adventure book—a compilation of tools, tactics, and habits from 130+ of the world's top performers. From iconic entrepreneurs to elite athletes, from artists to billionaire investors, their short profiles can help you answer life's most challenging questions, achieve extraordinary results, and transform your life. If getting a mentor is on your goals list for 2018, it might be a good idea to start with this book.
So much to read, so little time? Well look at this way, the more you learn, the better your business will be for it…and who doesn’t want better business in 2018?
